Mission: Create a dragon fruit drinks brand for kids and adults and two extra products.
Packaging - Brand Identity - Typography - Illustration - Photography - Retouching - University Project
Outcome: For the adult juice drink, I decided to go with the high-end glass bottle to appeal to an audience that appreciates reusable packaging and wants a natural, low-sugar juice with high nutrients.
For the kid's juice drink, I went with a juice box with an identifiable dragon to which the child would gravitate. A more illustrative approach is a common style for juice boxes targeted at kids.
For the two extra products, I chose to create a body scrub and matches. The seeds from the dragon fruit were utilized in the scrub and the matches related to the fire from a mystical dragon. Additionally, the matches and scrub fall into the self-care realm and go nicely with nutrient-dense juice.